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Qualified Lead Criteria
There are multiple pieces of criteria that we enforce for our lead quality. This ensures you have the best chance of getting successful applications and approved loans.
Our Average Statistics
We have generated over 100,000 small business lending leads and we have a huge sample size of data as it relates to annual revenue and credit scores. Here are our averages:
- 45.23% have fair credit (580-669)
- 9.52% have good credit (670-739)
- 4.76% have excellent credit (740-850
- 38.1% are $200,000 - $499,999 per year
- 14.27% are $500,000 - $999,999 per year
- 14.28% are $1,000,000+ per year
How The Math Works
Our leads average at over $100 USD. This is the market price for what over 125 lenders and brokers are paying right now. The math works out favorably for you and you get a huge return on investment.
The Math
1. On average, a broker or lender will close successful loans for every 50 leads we sell them right away, within 72 hours. This is a 4% "conversion rate."
2. This means that 1 out of every 25 leads becomes a successful loan.
3. We sell our leads for $100 each, and if 1 in 25 convert, that is $2,500 to get one conversion.
4. The average loan size for our leads is $73,000. Brokers make 10% on average and lenders can make a lot more. This means brokers make an average of $7,300 per $2,500 spent on leads, which is nearly a 3x ROI.
5. This ROI doesn't even include the leads that convert over time (on average, between 5-8 per 50 leads will close within 3 months) or repeat loans/business.
If you want to grow your lending business or brokerage, buying leads from us is one of the highest ROI things you can do.
